The design work can be based on a customer’s demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation. They work on the interpretation, ordering, and presentation of visual messages. The role of the graphic designer in the communication process is that of encoder or interpreter of the message. It is also known as visual communication design, visual design or editorial design. This activity helps in the optimization of graphic communications (see also communication design). Therefore, graphic design is an interdisciplinary branch of design whose foundations and objectives revolve around the definition of problems and the determination of objectives for decision-making, through creativity, innovation and lateral thinking along with manual or digital tools, transforming them for proper interpretation. As opposed to art, whose aim is merely contemplation, design is based on the principle of "form follows a specific function". Graphic design is the profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Due to its interdisciplinary nature, graphic design can be performed in different areas of application: branding, technical and artistic drawing, signage, photography, image and video editing, 3D modeling, animation, programming, among other fields.
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